Party and evaluation of candidates as determinants of student’s vote

Abstract

The Michigan model (partisanship) and the evaluation of candidates are two of the main variables used to explain the Mexican vote, however, recently both have been questioned, so they were analyzed. A survey was made before the 2018 presidential election. It was found that partisan identification remains closely related to electoral decision, but does not control (as previously argued) statistically the evaluation of candidates, of which the moral dimension seems to be more relevant. These findings are limited by the student characteristic of the sample, but also prove the importance of candidates without relying on rational theory.