Stereotyping of women in the electoral campaign of Jeanine Añez

Abstract

This research questions the elements that form the political discourse of Jeanine Añez, former president of Bolivia, who stereotypically represented women during the nomination and decline of her candidacy for the presidency. To do this, in the first part of this work a review of the concepts of phallogocentrism, public opinion, feminist historiography and stereotypes is exposed. In the second part of the work, the content analysis that works the categories of parasocial and prosocial.