Abstract
The new textile production techniques aimed at reducing costs and time have resulted in a wide range of products that evolve rapidly with current trends. In turn, consumers have intensified this phenomenon, leading to an excess of textiles in the world. Fletcher (2012) emphasizes the importance of consumers in extending the life of textile products through conservation and usage practices. Thus, it is relevant to generate knowledge about users’ textile disposal habits to design revaluation strategies that will help reduce textile waste. The present research focuses on discouraging users from dis-carding their textiles through the design and implementation of an artistic intervention that influences the environmental perception of a young population in the city of Querétaro. Art as a means of social intervention provides the opportunity to create emotional connections with the users and, in this case, motivate them to participate in initiatives to address current environmental and social issues.
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