Abstract
The lack of recognition of the value and integration of design in MSMEs is a problem that affects the practice of the discipline and its evolution within organizations, so efforts have been made globally to make its relevance visible and promote its incorporation into the organizational culture of companies. This article is a compilation and bibliographic analysis resulting from an exploration oriented to the value of design, the methods to measure its integration in companies and the culture of design in a framework of integration into MSMEs. A search matrix was constructed for the compilation of bibliography and subsequently the research results were analyzed and summarized. It is recognized that the practice of design within companies aggregates value to their products and services; however, integrating it into the operational flow turns out to be a challenge, since it not only requires the application of specific procedures, but a change in the cultural background as well.
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