Multidimensional model for the study of native digital media

Abstract

This article describes the construction of a multidimensional model for the study of digital native media. The objective is to contribute to the generation of a replicable model. Four dimensions, six categories, and 51 variables derived from the concepts were integrated into the methodology: multimedia, interactivity, business model, and public opinion. It is concluded that a multidimensional model represents recognizing the relationship that digital native media have with technological, economic, social and cultural structures, which invites us to think that information institutions in the digital context require critical and broad approaches to understand their complexity.