Effectiveness of accident prevention campaigns on roads in México

Abstract

Accidents and mobility have been increasing in recent years (inegi, 2016). Neverthless, the effect that the implementation of campaigns of pre-vention of accidents has caused in the acciden-talness is unknown. It is already a priority in the country to evaluate them with the use of security rates road, which consider the risk that pedestri-ans and other road users have. However, México does not have an appropriate assessment tool to establish a safety index for evaluating effective-ness of road prevention campaigns on roads.