The discursive configuration of the image of indigenous students and graduates

Abstract

Social networks give the possibility of establishing two-way communication between senders and receivers through digital comments. In this sense, the objective of this research was to explore how indigenous students and graduates are discursively configured through comments, which are presented in audiovisual texts produced and disseminated on Facebook by six public universities in Mexico. The corpus was made up of 30 comments, five for each university. Among the results, it was found that the commentators configure the social actors represented as capable and tenacious people in fulfilling their professional objectives, and they also express their affection for them.